01 / 13 Profitable Webinars & Virtual Events for Coaches, Creators, & Tech Founders

$1M+ launches, systemized.
63% of our client launches hit 7-figures in 30 days.

We've generated over $19M in client profits over the past 10 months. Used by Russell Brunson, Bonnie Christine, and Kathryn Jones.

Apply to work with us → See selected work ↗
Limited engagements accepted per quarter
Tanner on set Live · 0:90 overview 01 : 32
MP
Persuasion isn't luck.
It's a system.
““
We don't write copy.
We architect revenue.
Trusted by
02 / 13 The numbers
$19M+
Client profits

Booked across client launches in the past 10 months.

$2.71M
Average / client

Average revenue per client engagement over the same window.

63%
$1M+ in 30 days

Of client launches that crossed seven figures in their first 30 days.

86%
$500k+ in 30 days

Of client launches that crossed half a million in their first 30 days.

●  Across client launches · past 10 months Last updated · Q2 2026
03 / 13 The Most Important Asset

Most launches
underperform

Not because the product is bad... but because the presentation is built using tactics that stopped working years ago.

If you can present your product the right way, with the right angle, in the right order, you can turn a skeptical attendee into an excited buyer. And for businesses spending hundreds of thousands on ads... that transformation is worth multiple millions.

A presentation that can convert cold traffic, on repeat, is the highest-leverage asset in your business. And it's within reach for most founders if you have the right system.

●  Today · 4% conversion
4% × 5,000 attendees = 250 sales
Status quo
●  Re-architected · 15% conversion
15% × 5,000 attendees = 750 sales
↑ 3.75×   Same traffic
04 / 13 Selected operators

The founders
we work with

N = 3 named · 14 anonymized
Frame 01 / RB
RB
Featured operator

Russell
Brunson

Co-founder · ClickFunnels

Pull quote — coming soon.

Launch result $3.2M / 7 days
Frame 02 / BC
BC
Featured operator

Bonnie
Christine

Founder · Immersion Surface Pattern Design

Pull quote — coming soon.

Launch result $2.4M / 5 days
Frame 03 / KJ
KJ
Featured operator

Kathryn
Jones

Title TK

Pull quote — coming soon.

Launch result $1.8M / 14 days
Plus the founders behind
05 / 13 The method

Why our clients hit
so consistently

Two proprietary frameworks built from a decade of architecting high-conversion sales presentations.

Framework 01
Diagram placeholder 16-segment
emotional ring 560 × 350 · TK

The Emotional
Non-Negotiables™

Every successful sales presentation triggers 16 specific emotions — 8 in the teaching half, 8 in the pitch half. Miss one, and conversion drops. We map your presentation against the system and rebuild what's missing.

Read more about the framework →
Framework 02
Diagram placeholder 3 × 4 charisma
matrix 560 × 350 · TK

The Charisma
Styles™

There are 12 ways to be magnetic on stage, distributed across three categories: Energetic, Trust, and Authority. We diagnose your natural style, lean into what works, and remove the moves that quietly hurt conversion.

Read more about the framework →
06 / 13 Selected results

What we've
built

06 tiles  ·  hover to expand
Webinar relaunch
$3.2M
In 7 days
Russell Brunson
ClickFunnels
Hover for detail →
Rebuilt the launch presentation around a new offer architecture. Re-shot the VSL, re-sequenced the email runway, and ran the live event with three repurpose cuts. Read full study →
Evergreen VSL system
$8.4M
12 mo · evergreen
8-figure course creator
Anonymized
Hover for detail →
Rebuilt the evergreen presentation, tightened the offer flow, and dropped two underperforming product tiers. Generated $8.4M over the following 12 months at higher margin. Read full study →
Conversion architecture
12 → 28%
Webinar conversion lift
SaaS · seed-stage
Anonymized
Hover for detail →
Rewrote the demo webinar from a feature tour into a problem-led narrative. Same audience, same offer, same price — conversion more than doubled inside one quarter. Read full study →
Live launch · 5 day
$2.4M
5-day challenge
Bonnie Christine
Immersion Surface Pattern Design
Hover for detail →
Designed a 5-day challenge architecture from positioning through close. Live show-up rate cleared 41%; conversion landed inside the top decile of creator launches we've tracked. Read full study →
Activation funnel
3.2×
ROAS — paid spend
Northstar SaaS
Series B
Hover for detail →
Re-shot the homepage VSL, rewired the activation email sequence, and rebuilt the trial-to-paid demo. Paid spend efficiency tripled inside the launch window. Read full study →
Positioning + offer
$1.8M
14-day live launch
Kathryn Jones
Title TK
Hover for detail →
Repositioned the program around a sharper before/after, restructured the offer stack, and rebuilt the live presentation. First launch under the new system cleared $1.8M. Read full study →
See all case studies →
07 / 13 Selection

Is this a fit

We're selective. Here's the honest answer.

We work with

  • Course creators and coaches doing $1M+/yr with proven offers.
  • Funded tech founders with 1K+ users and existing traction.
  • Established creators (100K+ audience) ready to monetize seriously.
  • Founders who treat the presentation as the highest-leverage asset in the funnel.

We don't

  • Pre-revenue businesses or unvalidated offers.
  • Founders looking to be saved by a magic conversion fix.
  • Anyone unwilling to commit time and budget to a serious engagement.
  • Black-hat or ethically questionable offers.
08 / 13 How we engage

Engagements,
case by case

Engagements are structured case-by-case based on your stage and goals. Some clients pay cash. Some structure equity or revshare for aligned incentives. The right structure depends on your business — we figure it out on the call.

Every engagement includes

The build

  • Full extraction of your offer, audience, and narrative architecture.
  • Live sales presentation build — script, slides, delivery coaching.
  • Evergreen version optimized for on-demand.
  • Launch strategy + pre-launch support (Voxer + check-up calls).
  • 12 months of optimization, monthly group coaching, up to 2 re-works.
On the application call

What happens

  • 30–45 minute conversation with Tanner or McCall.
  • Diagnosis of your current presentation, funnel, or launch.
  • Honest recommendation — could be a cash engagement, a partnership structure, or "you don't need us yet."
Apply to work with us →
Tanner and McCall on set
Tanner & McCall On set · LA
09 / 13 Who you'll work with

The two people
building this

Tanner and McCall have architected launches across coaching, course, and SaaS verticals. Tanner's background spans Charisma Brands and Mass Persuasion. McCall brings brand and marketing expertise from running her own studio practice.

Every engagement is hands-on with one of them. The bench is small on purpose.

Read the full story →
120+
Launches architected
10yr
Combined operator track record
10 / 13 Not ready to apply?

Three other
ways to get started

01

Take the 8-Figure Potential Calculator

A 60-second diagnostic that scores your presentation against $19M of launches.

Take the calculator →
02

Read the method

The Emotional Non-Negotiables and Charisma Styles, explained in full.

Read the method →
03

Watch the masterclass

A free 45-minute breakdown of what separates 8-figure launches from the rest.

Watch the masterclass →
11 / 13 Common questions

The questions
we get most

Engagements are structured case-by-case based on your stage and the structure of the deal. Some clients pay cash. Some structure equity or revshare. We discuss the right structure on the application call.
Our standard engagement period is 12 months. That covers the build, the live launch, the evergreen development, and ongoing optimization with up to two re-works.
No — and we wouldn't trust anyone in our space who did. What we guarantee is the work itself: a fully-architected sales presentation, hands-on launch support, and 12 months of optimization. Results depend on your offer, your audience, and your execution. Our 63% hit rate is what happens when those line up.
We don't work with pre-revenue businesses or unvalidated offers. If you're still figuring out product-market fit, we'll recommend resources rather than take you on as a client.
Copywriting is one layer. Our frameworks address what most presentations miss: the emotional architecture (which emotions you need to trigger, and in what order) and the delivery system (how to be magnetic for the audience you're actually selling to).
Yes — we have dedicated pages for both. For funded tech founders, see /for-tech-founders. For audience-rich creators, see /for-creators. The engagement structure differs based on your stage; we discuss it on the call.
63% of our client launches generate $1M+ in their first 30 days. 86% generate $500k+. Average revenue per client over the past 10 months is $2.71M.
12 / 13 Diagnostic

Not ready to apply?
Score your
8-figure potential

A 60-second diagnostic. We'll score your offer, audience, and presentation structure against the patterns we've seen across $19M in launches.

Take the calculator →
13 / 13 Apply

Ready to architect
your next launch

We accept a limited number of new clients per quarter.

Apply to work with us →
Q3 2026 · 2 of 4 slots open