We've generated over $20.5M in client profits across our last 8 clients & 14 projects. 57% reach 7 figures in 30 days. 86% reach $100k within 30 days. Median client profit of $1.5M. Used by amazing founders, creators & experts.
Booked across our last 8 clients & 14 projects.
Average profit per client across our last 8 clients & 14 projects.
Of projects that crossed seven figures in their first 30 days.
Of projects that crossed half a million in their first 30 days.
Client-reported figures, not independently verified. Not typical or guaranteed. See full Results Disclaimer.
Not because the product is bad... but because the presentation is built using tactics that stopped working years ago.
If you can present your product the right way, with the right angle, in the right order, you can turn a skeptical attendee into an excited buyer. And for businesses spending hundreds of thousands on ads... that transformation is worth multiple millions.
A presentation that can convert cold traffic, on repeat, is the highest-leverage asset in your business. And it's within reach for most founders if you have the right system.
For illustrative purposes only.
Two proprietary frameworks built from what actually works RIGHT NOW in 2026 to persuade audiences to buy.
Every successful sales presentation triggers 16 specific emotions — 8 before you pitch, and 8 during and after your pitch. Miss one, and conversion drops. We map your presentation against the system and rebuild what's missing, drawing from a library of over 30 story structures built to bring each specific emotion to life.
There are 12 ways to be persuasive as a presenter, distributed across three categories: Energetic Style, Trust Style, and Authority Style. We diagnose your natural style based on your personal presenter strengths, lean into what works, and remove the charisma mistakes that quietly hurt conversion.
Client-reported figures, not independently verified. Not typical or guaranteed. See full Results Disclaimer.
Every project contract is customized around your stage, goals, and business model. Most partnerships are structured as either a profit-share or services-for-equity agreement, with the final structure discussed during your application call.
McCall and Tanner have architected launches in both B2B and B2C niches for Experts, Content Creators, and SaaS Founders. Every engagement is hands-on with both of them.
No. Results depend on your virtual sales presentation, but they ALSO depend on your industry, your audience, your product, your execution, your team...
...Yes, 57% of our projects hit 7-figures in 30 days, and 86% of our projects hit $500k in 30 days, but that's because the presentation AND all of those things line up. While we'd love to take all the credit for our clients' results, the truth is our clients are exceptional entrepreneurs with exceptional products who work extremely hard to make things happen.
Niches we don't work with: We avoid grey-area industries. A good rule of thumb is, if Stripe or Whop won't process your payments, we probably aren't a good fit. If you think you are an exception, please reach out.
Niches we are cautious about working with: Online marketers, online business coaches, communication experts. We love you... we are you... but we've discovered it's uncommon to be able to take feedback in areas where you already view yourself as an expert. Not to say everyone in these niches is hard to work with (after all, the ultimate guru of online marketing and online business Russell Brunson is one of our favorite clients), but we approach these niches more carefully.
We're trying to decrease the number of "misses" we have, and so we try to learn from our failures. The average revenue for these "misses" was around $33,000, and the Ad Adjusted Revenue (revenue minus ad spend) was barely above break even. Here were some of the similarities of these projects that we now try to avoid:
(a) These engagements were 90% virtual instead of in-person consulting. (b) These presentations were primarily led by a "brand ambassador" rather than the founder of the company. (c) The offers had complex pricing structures. (d) In retrospect, these presentations were 60 minute webinars, when they likely would've performed much better had we selected a better matching presentation format like a paid masterclass or a multi-day challenge.
We're always learning from our 7-figure successes and our 5 figure flops and try to carry those learnings into each new project.
We accept a limited number of new clients per quarter.