01 / 13 Profitable Webinars & Virtual Events for Coaches, Creators, & Tech Founders

$1M+ launches, systemized.
63% of our client launches hit 7-figures in 30 days.

We've generated over $19M in client profits over the past 10 months. Used by amazing founders & creators like Russell Brunson, Bonnie Christine, and Kathryn Jones.

Limited engagements accepted per quarter
MP
Persuasion isn't luck.
It's a system.
““
We don't write copy.
We architect revenue.
Trusted by
02 / 13 The numbers
$19M+
Client profits

Booked across client launches in the past 10 months.

$2.71M
Average / client

Average profit per client engagement over the same window.

63%
$1M+ in 30 days

Of client launches that crossed seven figures in their first 30 days.

86%
$500k+ in 30 days

Of client launches that crossed half a million in their first 30 days.

03 / 13 The Most Important Asset

Most launches
underperform

Not because the product is bad... but because the presentation is built using tactics that stopped working years ago.

If you can present your product the right way, with the right angle, in the right order, you can turn a skeptical attendee into an excited buyer. And for businesses spending hundreds of thousands on ads... that transformation is worth multiple millions.

A presentation that can convert cold traffic, on repeat, is the highest-leverage asset in your business. And it's within reach for most founders if you have the right system.

●  Before · 4% conversion
4% × 5,000 attendees = 250 sales
Status quo
●  Re-architected · 15% conversion
15% × 5,000 attendees = 750 sales
↑ 3.75×   Same traffic

For illustrative purposes only.

04 / 13 Highlighted founders

Founders we love
working with

N = 3 named · 14 anonymized
Frame 01 / RB
Russell Brunson
Highlighted founder

Russell
Brunson

Founder · MarketingSecrets.AI

Pull quote — coming soon.

May '26 Launch Result +$7.1M ARR / 14 Days
Frame 02 / BC
Bonnie Christine
Highlighted founder

Bonnie
Christine

Creator · Surface Design Immersion

Pull quote — coming soon.

Feb '26 Launch Result +$4.5M / 14 Days
Frame 03 / KJ
Kathryn Jones
Highlighted founder

Kathryn
Jones

Creator · Funnel Builder Certification

Pull quote — coming soon.

Jan '26 Launch Result $1.8M / 14 Days
05 / 13 The method

Why our clients hit
so consistently

Two proprietary frameworks built from what actually works RIGHT NOW in 2026 to persuade audiences to buy.

Framework 01
Diagram placeholder 16-segment
emotional ring
560 × 350 · TK

Emotional
Non-Negotiables

Every successful sales presentation triggers 16 specific emotions — 8 before you pitch, and 8 during and after your pitch. Miss one, and conversion drops. We map your presentation against the system and rebuild what's missing, drawing from a library of over 30 story structures built to bring each specific emotion to life.

Framework 02
Diagram placeholder 3 × 4 charisma
matrix
560 × 350 · TK

Charisma
Styles

There are 12 ways to be persuasive as a presenter, distributed across three categories: Energetic Style, Trust Style, and Authority Style. We diagnose your natural style based on your personal presenter strengths, lean into what works, and remove the charisma mistakes that quietly hurt conversion.

06 / 13 Selected results

What we've
built

06 tiles  ·  hover to expand
Platform Launch
$2.9M
In 14 Days
Russell Brunson
Marketing Secrets AI
Hover for detail →
Rebuilt the launch presentation around a new offer architecture. Re-shot the VSL, re-sequenced the email runway, and ran the live event with three repurpose cuts. Read full study →
Evergreen Virtual Event
+$8.4M
Incremental Revenue
8-figure course creator
Anonymized
Hover for detail →
Rebuilt the evergreen presentation, tightened the offer flow, and dropped two underperforming product tiers. Generated $8.4M over the following 12 months at higher margin. Read full study →
App Launch
+3,000
Paid Trials for iPhone App
Content Creator
Anonymized
Hover for detail →
Rewrote the demo webinar from a feature tour into a problem-led narrative. Same audience, same offer, same price — conversion more than doubled inside one quarter. Read full study →
Live launch · 5 day
$4.5M
5-day challenge
Bonnie Christine
Immersion Surface Pattern Design
Hover for detail →
Designed a 5-day challenge architecture from positioning through close. Live show-up rate cleared 41%; conversion landed inside the top decile of creator launches we've tracked. Read full study →
Platform Relaunch
+$1.5M
5-Day Launch Event
SaaS
Anonymized
Hover for detail →
Re-shot the homepage VSL, rewired the activation email sequence, and rebuilt the trial-to-paid demo. Paid spend efficiency tripled inside the launch window. Read full study →
5-Day Live Launch
$1.8M
14-day live launch
Kathryn Jones
Creator · Funnel Builder Certification
Hover for detail →
Repositioned the program around a sharper before/after, restructured the offer stack, and rebuilt the live presentation. First launch under the new system cleared $1.8M. Read full study →
See all case studies
07 / 13 Who we work with

Is this a fit?

We're selective. Here's the honest answer.

We work with

  • Course creators and coaches doing $2M+/yr with proven offers (will allow under $750k/yr in exceptional circumstances).
  • Funded tech founders with 1K+ users and existing traction.
  • Established creators (100K+ audience) ready to monetize seriously.
  • Founders with a paid advertising budget of at least $100,000.

We don't work with

  • Unproven offers or SaaS that is pre-PMF / pre-traction.
  • Founders looking to be saved (a virtual sales event should be rocket fuel, not a hail mary).
  • Anyone unwilling to commit time and budget to a serious engagement.
  • Ethically questionable offers.
08 / 13 How we work together

When you win,
we win

Each project contract is structured based on your stage and goals. Most arrangements include an upfront payment and then a rev-share or services for equity agreement. The right structure depends on your business, which we will discuss on your application call. Up-front costs alone typically range between $20k – $100k depending on our agreement.

Every engagement includes

The build

  • Full extraction of your offer, audience, and narrative architecture.
  • Live sales presentation build — script structure, slides structure, delivery coaching.
  • Convert to evergreen plan optimized for on-demand viewers.
  • Launch strategy + pre-launch support.
On the application call

What happens

  • 30–45 minute conversation with a member of our team.
  • Diagnosis of your current presentation, funnel, or launch.
  • Honest recommendation — from "you don't need us yet" to "let's partner up and do this thing."
Tanner and McCall
Tanner & McCall On set · LA
09 / 13 Who you'll work with

Meet The
Joneses

Tanner and McCall have architected launches in both B2B and B2C niches for Experts, Content Creators, and SaaS Founders. Every engagement is hands-on with both of them.

Read the full story
10 / 13 Not ready to apply?

Three other
ways to get started

01

How Does Your Presentation Stack Up Against Our Clients' Multi-Million Dollar Launches?

Answer 12 questions. Get a side-by-side scorecard built from our data from real launches in the last 12 months. Takes 60 seconds.

Take the calculator →
02

Read the Method

Emotional Non-Negotiables and Charisma Styles, the two frameworks behind every presentation we write, explained in full.

Read the method →
03

See Behind the Scenes

A free 45-minute breakdown of what separates multi-million dollar launches from the rest.

Watch the masterclass →
11 / 13 Common questions

The questions
we get most

Deals are structured based on your stage and goals. Most of our agreements have an upfront payment of between $20k – $100k, and then a profit-share, services for equity, or performance based warrants on the back end. We arrange each deal so that we only win when you win.
Each project requires 3–5 days in person (we'll come to you) and then several weeks of follow-up. Some engagements are longer term, with ongoing support and iterations for up to 12 months. We'll find a deal that works best for you.

No. Results depend on your virtual sales presentation, but they ALSO depend on your industry, your audience, your product, your execution, your team...

...Yes, 63% of our clients hit 7-figures in 30 days, and 86% of our clients hit $500k in 30 days, but that's because the presentation AND all of those things line up. While we'd love to take all the credit for our clients' results, the truth is our clients are exceptional entrepreneurs with exceptional products who work extremely hard to make things happen.

We aim to structure every agreement as win-win, where a majority of our compensation is performance based.
We don't usually work with unproven offers and products unless (a) the client has a large, existing audience (+100,000) and (b) we are extremely confident that the client's following will want to purchase the new product. If you think this is you, let's talk about it on your call.
We'd prefer not to. It's difficult to make impactful changes in just a few hours together, and in order to do so it usually requires at least a full day of prep and research on our end before we even have the call, and then after our call we are unable to help and adjust if you struggle, which is frustrating for both of us. However, if you still insist, we do have half-day consulting packages, which range between $25k–$75k depending on your situation.
No. We only work with experts, coaches, consultants (see /for-experts), tech founders (see /for-tech-founders) and content creators with large audiences (see /for-creators). We do not have options for local businesses, service providers, physical ecommerce products, hardware products, or financial services, agencies, freelancers (unless they happen to be large content creators or have complementary consulting or software offerings in their business).

Niches we don't work with: We avoid grey-area industries. A good rule of thumb is, if Stripe or Whop won't process your payments, we probably aren't a good fit. If you think you are an exception, please reach out.

Niches we are cautious about working with: Online marketers, online business coaches, communication experts. We love you... we are you... but we've discovered it's uncommon to be able to take feedback in areas where you already view yourself as an expert. Not to say everyone in these niches is hard to work with (after all, the ultimate guru of online marketing and online business Russell Brunson is one of our favorite clients), but we approach these niches more carefully.

63% of our client launches generate $1M+ in their first 30 days. 86% generate $500k+. Average profit per client over the past 10 months is $2.71M. We update these stats here on our website every quarter.
No, but we are always putting out new resources for entrepreneurs who can't afford us (yet!). Follow us on Instagram (here and here) or YouTube (here and here) to stay up to date.
Persuasion Now, our private group meet-up where we discuss what is working now in sales presentations and virtual event GTM strategies, is invite only. The best way to get an invite is to get another attendee to vouch for you.
It's almost always our fault, and not the client. It usually happens because we make an exception to our 'who we accept' rules and the client isn't able to fully execute all the strategies we have with the resources they've got. This is why we continue to get more selective about the clients we choose to work with.
12 / 13 Diagnostic

Not ready to apply?
Score your
multi-million dollar potential

The most modern diagnostic tool on the market. We'll score your offer, funnel and presentation against the patterns that are working now in 2026.

See your potential
13 / 13 Apply

Ready to architect
your next launch

We accept a limited number of new clients per quarter.

Apply to work with us
Q3 2026 · 4 of 6 slots open