Russell
Brunson
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We've generated over $19M in client profits over the past 10 months. Used by amazing founders & creators like Russell Brunson, Bonnie Christine, and Kathryn Jones.
Booked across client launches in the past 10 months.
Average profit per client engagement over the same window.
Of client launches that crossed seven figures in their first 30 days.
Of client launches that crossed half a million in their first 30 days.
Not because the product is bad... but because the presentation is built using tactics that stopped working years ago.
If you can present your product the right way, with the right angle, in the right order, you can turn a skeptical attendee into an excited buyer. And for businesses spending hundreds of thousands on ads... that transformation is worth multiple millions.
A presentation that can convert cold traffic, on repeat, is the highest-leverage asset in your business. And it's within reach for most founders if you have the right system.
For illustrative purposes only.
Pull quote — coming soon.
Pull quote — coming soon.
Pull quote — coming soon.
Two proprietary frameworks built from what actually works RIGHT NOW in 2026 to persuade audiences to buy.
Every successful sales presentation triggers 16 specific emotions — 8 before you pitch, and 8 during and after your pitch. Miss one, and conversion drops. We map your presentation against the system and rebuild what's missing, drawing from a library of over 30 story structures built to bring each specific emotion to life.
There are 12 ways to be persuasive as a presenter, distributed across three categories: Energetic Style, Trust Style, and Authority Style. We diagnose your natural style based on your personal presenter strengths, lean into what works, and remove the charisma mistakes that quietly hurt conversion.
We're selective. Here's the honest answer.
Each project contract is structured based on your stage and goals. Most arrangements include an upfront payment and then a rev-share or services for equity agreement. The right structure depends on your business, which we will discuss on your application call. Up-front costs alone typically range between $20k – $100k depending on our agreement.
Tanner and McCall have architected launches in both B2B and B2C niches for Experts, Content Creators, and SaaS Founders. Every engagement is hands-on with both of them.
Read the full story →Answer 12 questions. Get a side-by-side scorecard built from our data from real launches in the last 12 months. Takes 60 seconds.
Take the calculator →Emotional Non-Negotiables and Charisma Styles, the two frameworks behind every presentation we write, explained in full.
Read the method →A free 45-minute breakdown of what separates multi-million dollar launches from the rest.
Watch the masterclass →No. Results depend on your virtual sales presentation, but they ALSO depend on your industry, your audience, your product, your execution, your team...
...Yes, 63% of our clients hit 7-figures in 30 days, and 86% of our clients hit $500k in 30 days, but that's because the presentation AND all of those things line up. While we'd love to take all the credit for our clients' results, the truth is our clients are exceptional entrepreneurs with exceptional products who work extremely hard to make things happen.
Niches we don't work with: We avoid grey-area industries. A good rule of thumb is, if Stripe or Whop won't process your payments, we probably aren't a good fit. If you think you are an exception, please reach out.
Niches we are cautious about working with: Online marketers, online business coaches, communication experts. We love you... we are you... but we've discovered it's uncommon to be able to take feedback in areas where you already view yourself as an expert. Not to say everyone in these niches is hard to work with (after all, the ultimate guru of online marketing and online business Russell Brunson is one of our favorite clients), but we approach these niches more carefully.
The most modern diagnostic tool on the market. We'll score your offer, funnel and presentation against the patterns that are working now in 2026.
See your potential →We accept a limited number of new clients per quarter.