We've generated over $20.3M in client profits across our last 8 clients & 14 projects. 86% reach $500k within 30 days. Used by amazing founders & creators like Russell Brunson, Bonnie Christine, and Kathryn Jones.
Booked across our last 8 clients & 14 projects.
Average profit per client across our last 8 clients & 14 projects.
Of projects that crossed seven figures in their first 30 days.
Of projects that crossed half a million in their first 30 days.
Not because the product is bad... but because the presentation is built using tactics that stopped working years ago.
If you can present your product the right way, with the right angle, in the right order, you can turn a skeptical attendee into an excited buyer. And for businesses spending hundreds of thousands on ads... that transformation is worth multiple millions.
A presentation that can convert cold traffic, on repeat, is the highest-leverage asset in your business. And it's within reach for most founders if you have the right system.
For illustrative purposes only.
Two proprietary frameworks built from what actually works RIGHT NOW in 2026 to persuade audiences to buy.
Every successful sales presentation triggers 16 specific emotions — 8 before you pitch, and 8 during and after your pitch. Miss one, and conversion drops. We map your presentation against the system and rebuild what's missing, drawing from a library of over 30 story structures built to bring each specific emotion to life.
There are 12 ways to be persuasive as a presenter, distributed across three categories: Energetic Style, Trust Style, and Authority Style. We diagnose your natural style based on your personal presenter strengths, lean into what works, and remove the charisma mistakes that quietly hurt conversion.
We're selective. Here's the honest answer.
Every project contract is customized around your stage, goals, and business model. Most partnerships are structured as either a profit-share or services-for-equity agreement, with the final structure discussed during your application call.
All projects require a non-refundable upfront commitment, typically between $30k and $90k, so both sides are invested from day one.
McCall and Tanner have architected launches in both B2B and B2C niches for Experts, Content Creators, and SaaS Founders. Every engagement is hands-on with both of them.
Read the full story →Emotional Non-Negotiables and Charisma Styles, the two frameworks behind every presentation we write, explained in full.
Read the method →Real launches we built from script to film. Russell Brunson, Bonnie Christine, Kathryn Jones — the numbers, the rooms, the receipts.
See the work →McCall and Tanner Jones. Two-founder shop. Twelve years writing direct-response scripts. Every project goes through one of our desks.
Meet us →No. Results depend on your virtual sales presentation, but they ALSO depend on your industry, your audience, your product, your execution, your team...
...Yes, 57% of our projects hit 7-figures in 30 days, and 86% of our projects hit $500k in 30 days, but that's because the presentation AND all of those things line up. While we'd love to take all the credit for our clients' results, the truth is our clients are exceptional entrepreneurs with exceptional products who work extremely hard to make things happen.
Niches we don't work with: We avoid grey-area industries. A good rule of thumb is, if Stripe or Whop won't process your payments, we probably aren't a good fit. If you think you are an exception, please reach out.
Niches we are cautious about working with: Online marketers, online business coaches, communication experts. We love you... we are you... but we've discovered it's uncommon to be able to take feedback in areas where you already view yourself as an expert. Not to say everyone in these niches is hard to work with (after all, the ultimate guru of online marketing and online business Russell Brunson is one of our favorite clients), but we approach these niches more carefully.
When a project does not hit $500k in the first 30 days, it is usually because there is a gap between the strategy and the client's ability to execute it with their current team, resources, audience, or operational capacity.
That is why we have become increasingly selective about who we work with. We only want to take on projects where we believe the client has the infrastructure, commitment, and speed of execution required to give the campaign a real shot at hitting that target.
We accept a limited number of new clients per quarter.